Patent attributes
An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to the topic of a conversation between a plurality of parties or individuals. In one variant, the at least one program comprises a speech recognition program that analyzes digitized speech, and identifies one or more words therein in order to determine the topic of conversation or context. Contextually related (or targeted) advertising is then selected based on its relationship to the determined context or topic.
