Patent attributes
A multimedia distribution system is provided that includes a multimedia distributor and a customer device. The multimedia distributor is in communication with a multimedia producer. The multimedia producer produces multimedia content. The multimedia distributor encodes the multimedia content with a metatag. The customer device is in communication with the multimedia distributor and is configured to present the multimedia content to a customer and provide the customer with a plurality of options for the customer to obtain additional information about a subject of the metatag. The multimedia distributor encodes the multimedia content with the metatag based on information about the customer.