A system to manage utilization of a plurality of types of assets by a plurality of independent entities is provided. The system comprises a controller including a processor operable to execute a plurality of program instructions generally representative of the steps of receiving a plurality of parameters from each of the plurality of independent entities; segmenting the plurality the independent entities into more than one cluster dependent on identified similarities in at least one of the plurality of parameters of the one or more of the plurality of entities; and generating a display of a comparison of the plurality of parameters of each of the independent entities relative to another in each of the plurality of clusters.