Patent attributes
Exemplary embodiments comprise static and dynamic advertising displays where the backlight is provided by any one of the following: LED's, organic light emitting diodes (OLED), field emitting display (FED), light emitting polymer (LEP), and organic electro-luminescence (OEL). The backlights for both the static and dynamic advertising displays may be constructed of multiple tiles of lights, such that a single tile may be replaced without having to replace the entire backlight assembly. The display may be mounted on a vertical surface, and components may be repaired or replaced without having to remove the entire display from its mounted position.