US Patent 8005465 Connectionless information transfer from advertising device

A system for conveying wireless information between an advertising device (advertiser) and another wireless communication device (receiving device). The advertiser's broadcast signal (advertisement) may inform the receiving device that information is available from the advertiser without the requirement of establishing a formal network connection. This information may be then be conveyed, by request, to the receiving device. Further, the advertising device may, in some instances, continue to broadcast to other receiving devices even though it is already engaged in a formal network connection with a receiving device.