US Patent 7995728 Personal ringback tone content selection and activation

After a call with a called party ends, a caller is provided with prompts or messages which allow the caller to control ringback media content which is to be rendered when the caller calls the called party in the future. For example, the caller is provided with prompts by which they can select ringback content from content they already have purchased and apply it to the called party number. Alternatively, the caller is linked to a content provider where they can purchase additional content and have it applied to the called party number. Thus, the caller is able to exert control over ringback media.