Included are embodiments for notifying of electronic activity. One embodiment of a method, among others, includes receiving from a client an indication of a suspicious electronic activity, the client being associated with a user, gathering data related to the suspicious electronic activity, and calculating a frequency of appearance of at least one keyword within the data. Some embodiments include determining that the data is related to an undesirable incident based on whether the frequency of appearance meets a threshold and notifying at least one predetermined recipient of the undesirable incident.