A method for delivering a greeting card using a form in which information relating to at least one interactive element associated with the delivery of a greeting card, and an identity indicative of the at least one interactive element are determined, print data indicative of the information and the identity is generated, and then transferred to a printer. The printer is responsive to the print data to print the form including the information and coded data relating to the at least one interactive element, the coded data being coincident with the information. This allows a sensing device placed in an operative position relative to the information to sense at least some of the coded data and generate indicating data using the sensed coded data.