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US Patent 7945662 Internet domain keyword optimization

Patent 7945662 was granted and assigned to Oversee.Net on May, 2011 by the United States Patent and Trademark Office.

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Current Assignee
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
1
Patent Number
79456621
Patent Inventor Names
Lawrence Chun Ng1
Frederick Weider Hsu1
Date of Patent
May 17, 2011
1
Patent Application Number
118688931
Date Filed
October 8, 2007
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Patent Primary Examiner
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Kristie D Shingles
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Patent abstract

A computerized system and method for optimizing contents of a domain landing page for increased revenues for the domain name owner. A landing server tracks user interactions with the domain landing page and generates an optimized keyword data set for the domain name. The keyword data set is used for selecting the information to be displayed on the domain name page. According to one embodiment, the keywords are associated with advertiser payment values. When a link to an advertiser bidding on a particular keyword is selected, revenue generated due to the click is shared with the domain name owner. Selection of links on pop-under pages displayed with a landing page are also shared with the domain name owner. Semantic analysis of keywords and domain names allows the generation of a related keyword data set when there is insufficient number of relevant user interactions for generating the optimized keyword data set.

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