A container includes side walls and a floor panel for packaging coiled wire, which may be welding wire. A wire dispensing apparatus is included that pays-off wire from the coil without tangling or twisting. The wire dispensing apparatus incorporates a plurality of flexible protrusions that extend from a base constructed to minimally contact the coil of wire. In particular, the wire dispensing apparatus incorporates an angled or curved base that rests against an inner circumference of the coiled wire.