A container label printing method and apparatus, the method comprising the steps of providing a label having first section and a second section spaced apart from the first section and oppositely facing front and back surfaces, providing a container with an external surface, securing the first section of the label to a portion of the external surface of the container with the second section of the label extends from the first surface, providing a printer, using the printer to print indicia on the a the front surface of the second section of the label and securing the second section of the label to the external surface.