A sleeve holder for maintaining a garment sleeve in a rolled or gathered condition on the wearer's forearm above the wrist, is disclosed. The sleeve holding device comprises an elongated body of a truncated cone shape having opposite ends. The narrower end includes an elastic core located within its interior defined by a cover. The elastic core has a relaxed length and a relatively longer stretched length in response to an applied tensile force. The opposite end of the sleeve holding device is wider in circumference than the elastic core, creating a pocket where the sleeve of the garment is held.