US Patent 7912751 System and method for customer loyalty system utilizing referrals

A system and method for a customer loyalty system utilizing referrals to generate a network of loyal customers for a business. A system and method for customers to join a customer loyalty program based on a multi-level marketing (MLM) referral program. Existing customers will receive incentives for purchases and addition incentives for referring new customers. Loyalty system customers will earn incentives every time someone within their referral network completes a purchase. Moreover, the present invention is adapted to improve the merchant's customer relationships, adapted to building referral networks by utilizing indirect referral incentives, and easily integrates with the existing point of sale system of a business.