US Patent 7895193 Arbitration of specialized content using search results

The claimed subject matter provides systems and methods that facilitate providing specialized content associated with web results in response to a user query to provide queried information directly to a user without requiring the user to select a link and/or scroll through information on a web page associated therewith. Reference language models can be generated from multiple queries and can be compared to a query language model generated from web results returned in response to a user query. Based on such comparison, a determination can be made regarding whether a particular portion of specialized content corresponding to some particular query keywords is relevant enough to warrant direct presentation to the user.