An apparatus and method for concealing and revealing a light emitting display. The apparatus includes a housing structure, for positioning about the display, which has an opening aligned for visual access to the display. A film is disposed within the opening, which has the optical properties of partial reflectance and partial transmittance. A shade is supported by the housing structure, and includes a means for moving the shade between a concealed position that disables visual access to the display and a revealed position that enables visual access to the display.