US Patent 7883115 Stand-up advertising insert

A multi-page printed medium features an advertising insert and includes a first printed page and a second printed page, and an insert located between the first and second pages. The insert includes a sheet having a fold separating a first panel and a second panel with a bending memory along the fold. A portion of a first adhesive is applied between the first panel and the first page and a second portion of adhesive is applied between the second panel and the second page. The second portion of adhesive has lesser adhesion than the first portion of adhesive such that when the second printed page is moved away from the first printed page the second page separates from the second panel.