The present invention is embodied in a packaging assembly for both economical and safe shipping, display and advertising of a plurality of products, comprising a plurality of products stacked upon a pallet and a plurality of side panels affixed to the pallet. Each side panel can be folded into an upper position in order to enclose the plurality of products during shipment of the packaging assembly and each side panel can also be folded into a lower position in order to hide the pallet and to advertise the plurality of products during display of the packaging assembly.