A digital frame that may be removed from its packaging, powered on, and automatically begin receiving content from remote sources via a wireless telecommunications network. The digital frame includes a communications card to enable the digital frame to receive content over a wireless telecommunications network operated by one or more telecommunications service providers. The digital frame has an associated frame address so that users may send content, such as text, images or video, directly to the frame via the telecommunications network. The address may be an SMS/MMS address, an ftp site, an email address, a website address or another type of frame address to which the purchaser or others can send content for eventual delivery to the digital frame. The purchaser is typically charged for telecommunication services provided to the digital frame.