Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Kevin P. Hutchinson0
Date of Patent
July 6, 2010
Patent Application Number
11978906
Date Filed
October 30, 2007
Patent Primary Examiner
Patent abstract
A system is presented for measuring, analyzing and/or reporting web traffic, predetermined events, and/or user activity on one or more web pages utilizing a landing page having code embedded thereon, wherein the program code is structured to deploy at least one portal element onto the landing page. Further, the portal element is structured to display at least one web page therein, while remaining substantially imperceptible at a client interface. Additionally, the program code is structured to detect a source of the web visit, and other predetermined events, including mouse clicks and other navigation activity.
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