A hook and loop connector piece includes a support band (10) with hooking elements (12) arranged on one side and at least one cover strip (20) on an opposite side. The cover strip forms at least one free lateral edge region (21) extending over the corresponding lateral edge (33) of the support band (10). The free lateral edge region (21) of the cover strip (20) may be folded over itself, along a fold line (29) extending in the longitudinal direction. The terminal edge (31) of the free lateral edge region (21) of the cover strip (20) is turned towards the corresponding lateral edge (33) of the support band (10). On the side of the hook and loop connector piece away from the hooking elements (12), a connector (36) for a molded foam is provided. The connector (36) is embodied as a number of projecting separate rods (38) performing the adhesion of the foam without additional projections.