A flame effect device for a vehicle including an exhaust pipe and an effect module. The effect module includes a fan, a light, and streamers. When the effect module is activated, the fan blows the streamers in front of the light creating a reflection on the inside face of the exhaust pipe. This reflection has the appearance of an emanating flame inside of the exhaust pipe. The preferred embodiment of the present invention includes a triggering device which causes the flame to appear more intense as the vehicle accelerates.