The present invention provides an automotive vehicle seating comfort system, and method of forming thereof, for providing heating, cooling, ventilation or a combination thereof to an individual in an automotive car seat. In one configuration, the system includes an insert, a blower and a tubular structure for providing fluid communication between the insert and blower for providing ventilation and/or cooling for the individual. Additionally, in one preferred configuration, the insert includes a heater or heater layer for providing heat for the individual.