A solution for generating a portal page based on a data item. In particular, one or more portlets are selected from a set of available portlets based on the data item. The selected portlet(s) are then included on the portal page, which can be provided to a user device for display. The data item can be provided to a content provider for the portlet in order to generate the display area for the portlet. Information on the user and/or user device can be used when selecting the one or more portlets for inclusion on the portal page.