Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Scott R. Swix0
William R. Matz0
Date of Patent
October 28, 2008
0Patent Application Number
100169880
Date Filed
December 14, 2001
0Patent Citations Received
Patent Primary Examiner
Patent abstract
A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.
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