A role-up pole assembly includes telescoping tubular members (20, 26) that are extended to a predetermined position where the open ends (22, 28) thereof are aligned with the edges of a canvas panel (32). A clamp mechanism (38) is retained in each open end (22, 28) by a bungee cord (48) whereby the clamp mechanism (38) may be pulled out of the associated open end (22, 28) to clamp the edge of the panel (32) to the open end (22, 28) of the tubular member (20, 26). The tubular members (20, 26) are be locked so that the pole may be rotated to coil the panel (32) about the pole.