Techniques are provided for selectively biasing wells in a circuit, such as a Complementary Metal Oxide Semiconductor (CMOS) circuit, that has two types of transistors, one type formed on a substrate and another type formed on the wells. For example, the circuit can be a memory circuit, and the selective well bias can be changed depending on whether a READ or WRITE operation is being conducted. In another aspect, cells in a memory circuit can be subjected to variable bias depending on conditions, such as, again, whether a READ or WRITE operation is underway.