A retractable hook assembly for mounting on a surface including a bracket member having front side with a retracting groove and at least one positioning channel. The assembly also includes a back side adapted for mounting on the surface, and a hook member having a proximal end and a distal end. The proximal end may have at least one projection adapted to engage the positioning channel when the hook member is in an extended position. The front side of the bracket member may be adapted to receive the hook member into the retracting groove when in a retracted position thereby concealing the hook member.