The present invention relates to a method of promoting bottled beverage products by promoting an individual bottle cooler made specifically for that bottled beverage product. The bottle cooler preferably comprises a container for containing ice and/or water that is adapted to have the beverage bottle positioned substantially therein, wherein regular ice and/or water from standard ice dispensers can be stored and sealed within the space between the bottle and container, to help keep the beverage inside cool. The space is preferably substantially sealed by a cap which is adapted with an opening and a sealing member that extends over the neck of the bottle, wherein the bottle can be held in substantial compression between the sealing member and one or more supporting surfaces extending substantially underneath the bottle.