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US Patent 7007014 Canonicalization of terms in a keyword-based presentation system

Patent 7007014 was granted and assigned to Yahoo! on February, 2006 by the United States Patent and Trademark Office.

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Patent
Patent
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Patent attributes

Current Assignee
Yahoo!
Yahoo!
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
70070140
Patent Inventor Names
Hongche Liu0
Ravi Narasimhan Raj0
Date of Patent
February 28, 2006
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Patent Application Number
107036880
Date Filed
November 7, 2003
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Patent Citations Received
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US Patent 11860921 Category-based search
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US Patent 12086864 Matching techniques for data transaction requests with private attributes
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Patent Primary Examiner
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Leslie Wong
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Patent abstract

A presentation system accepts presentations or references to presentations from prospective presenters, some or all of which are stored in a database and referenced by keywords such that presentations to be presented in response to particular searches can be identified. A presentation manager handles accepting bids and settling terms between prospective presenters. The results of such processes might be stored in a presentation details database and a presentation server handles retrieving presentations from there for presentation to users along with requests. Both the presentation manager and the presentation server can operate on a keywords-basis, wherein presentation terms specify keywords to be associated with particular presentations and the presentation server serves particular presentations based on keywords in a search query for which the presentations are to be returned. The association of keywords can be done using canonicalization so that, under certain conditions, different keywords are treated as the same keyword.

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