An improved line of golf clubs tailored to the golfer. The face wall firstly is designed so that the face wall modulus of elasticity increases from a low modulus for the low swing speed range to progressively higher modula for the higher swing speed ranges. Face modulus can be altered by a variety of techniques including face wall thinning, material selection and heat treatment or a combination thereof. In each of the swing speed range clubs, the face has a first modulus of elasticity determined by the face itself and after the face deflects to a predetermined value, the face modulus is significantly increased by a secondary wall parallel to and closely spaced behind the face wall.