Patent attributes
A method including training a logistic regression model to create a trained model to provide probabilities of users clicking on emails of one or more email campaigns within each of multiple different time periods. Input predictor variables of the logistic regression model include (i) user feature data including personal user features and online activity history for users in the multiple different time periods and (ii) email feature data including sent times and item category data for multiple different emails in the one or more email campaigns. Output dependent variables of the logistic regression model include responses by the users to the one or more email campaigns. The method also includes triggering sending a first email of the one or more email campaigns to a first user of the users at a selected time period based at least in part on the trained model. Other embodiments are disclosed.
