Patent 12118464 was granted and assigned to Snap Inc. on October, 2024 by the United States Patent and Trademark Office.
A neural network system can select content based on user and item content embeddings in an approach that can be updated in real time on the user device without server support. Requests for content sent to the server can include an anonymous user embedding that includes data describing the user's inputs. The content that is nearest to the user embedding in a joint embedding space can be returned as suggested content.