Patent 12096071 was granted and assigned to COMCAST CABLE COMMUNICATIONS, LLC on September, 2024 by the United States Patent and Trademark Office.
Systems and methods are described for determining usage information. A computing device may determine an advertising event associated with content. The computing device may cause activation of a data capture component to capture data at one or more times associated with the advertising event. The data can be analyzed to determine usage information indicative of user behavior during the advertising event.