Patent attributes
Computer-implemented methods and systems to present a graphical user interface in a virtual reality retail environment of a retailer online service are provided. The methods and systems allow one or more guests to navigate products/services provided by the retailer online service within virtual reality retailer environments in an easy, accessible, and entertaining manner. A card ecosystem guest interface is provided that allows guests to search, filter and examine different product/services and can display one or more three-dimensional (3D) cards that provide information regarding the products/services available to purchase from the retailer online service. The guest can select a 3D card to view additional information regarding the product/service and to provide a miniature 3D model of the product/service. The guest can also generate a scaled 3D model of the product/service to interact with within the virtual reality retail environment.