A service virtualization platform can associate different virtual service rules with different team identifiers. Software applications can be configured to submit service requests to the service virtualization platform that identify corresponding team identifiers. The service virtualization platform can respond to a service request based on a virtual service rule that is associated with a team identifier indicated in the service request, and thereby avoid responding with data defined by a different virtual service rule associated with a different team identifier. The service virtualization platform can accordingly avoid conflicts between teams that configure software applications to interact with the same type of virtual service.