A fishing pole caddy includes two or more risers arranged in parallel and multiple semicylindrical trays mounted perpendicular to the risers. The risers each have a first and a second attachment side and a base plate at one end from which a male coupling member extends to vertically attach the risers to a gunnel of a boat. The trays bear a fishing pole in a horizontal position. A customizable caddy includes a framework to which about four to sixteen adjustable length tubular housings are removably mounted. The framework includes a first and a second base plate with vertically extending risers. Each housing is perpendicular to the risers and has a longitudinal gap for a horizontally oriented fishing pole. Each housing extends from beneath the pole and rises to a longitudinal lip aligned with an upper portion of the pole. The caddy allows tangle-free storage and transport of fishing poles.