US Patent 12015815 Mobile content tracking platform apparatuses, methods and systems

The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.