US Patent 12010380 Methods and apparatus to measure exposure to streaming media

Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example apparatus to measure media exposure, the apparatus including memory, computer readable instructions, and processor circuitry to execute the computer readable instructions to obtain an image of streaming media presented by a media device, the media device separate from the processor circuitry, extract a video watermark from a chroma key of the obtained image, convert the video watermark into text formatted metadata, and transmit the text formatted metadate to a central facility.