US Patent 12008934 Display apparatus and display method

A display apparatus according to an embodiment of the present technology includes a display unit, a motion sensor, a region setting unit, and an information generating unit. The display unit includes a tubular display whose directional range in which an image is displayed is larger than 180 degrees. The motion sensor detects an observer who observes the display. The region setting unit sets a first region visible from the observer and a second region different from the first region as regions on the display on the basis of a detection result of the motion sensor. The information generating unit generates main information displayed in the first region and illumination information regarding illumination light presented in accordance with the second region.