A display medium with a substrate provided with a plurality of virtual cells C, and, on the cell C, a partition P having a plurality of surfaces respectively formed on a plane that intersects with the substrate and exposed when the display medium is viewed from a plurality of directions. A portion exposed when the display medium is viewed from a predetermined direction among the plurality of directions is given the color of a content corresponding to the predetermined direction. The display medium displays different contents in the plurality of directions, respectively.