Patent attributes
Embodiments described herein are directed to intelligently classifying Web trackers in a privacy preserving manner and mitigating the effects of such Web trackers. As users browse the Web and encounter various Web sites, tracker-related metrics are determined. The metrics are obfuscated to protect the privacy of the user. The obfuscated metrics are provided as inputs to a machine learning model, which is configured to output a classification for the Web trackers associated with the Web sites visited by the user. Depending on the classification, the effects of the Web trackers are mitigated by placing restrictions on the Web trackers. The restrictions for a particular Web tracker may be relaxed based on a level of user engagement a user has with respect to the tracker's associated Web site. By doing so, the compatibility risks associated with tracking prevention are mitigated for Web sites that are relatively important to the user.
