US Patent 11907968 Media effectiveness
Patent 11907968 was granted and assigned to United Services Automobile Association on February, 2024 by the United States Patent and Trademark Office.
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US Patent 11907968 Media effectiveness
Article
Patent abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, to improve the impact of digital media. One of these methods includes providing a non-affiliated advertisement to a plurality of users. The method includes receiving indications that a subset of the plurality of users have viewed the non-affiliated advertisement. The method also includes creating a control group for an advertisement from the subset of the plurality of users that received the non-affiliated advertisement.
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Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Charles Holbrook Moore0
Douglas Michael Mowen0
Richmond E. Meier0
Date of Patent
February 20, 2024
0Patent Application Number
179839460
Date Filed
November 9, 2022
0Patent Citations
Patent Primary Examiner
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