US Patent 11887158 System and method for targeting advertisements
Patent 11887158 was granted and assigned to Zeta Global on January, 2024 by the United States Patent and Trademark Office.
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US Patent 11887158 System and method for targeting advertisements
Article
Patent abstract
Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database.
Infobox
Is a
Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Justin Evans0
Tyler Liebowitz0
Date of Patent
January 30, 2024
0Patent Application Number
175386070
Date Filed
November 30, 2021
0Patent Citations
Patent Primary Examiner
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