Patent attributes
In some examples, a graphical user interface (GUI) presented via a mobile application includes a first user interface element representative of a payment instrument of a user, and one or more second user interface elements. Each second user interface element is representative of a respective reward offer associated with a respective merchant, and the respective reward offer is selectable via interaction with the corresponding second user interface element. The second user interface elements are presented in a scrollable carousel that is presented separately from, and proximate to, the first user interface element. Based at least on receiving, via the GUI, a selection of one of the second user interface elements, a corresponding respective reward offer from a respective merchant is associated with the payment instrument of the user, and the corresponding respective reward offer is redeemable in association with a transaction involving the payment instrument and the respective merchant.