An unmanned store is provided. The unmanned store includes a projection device, a rotation device, a functional keypad, and a control system. The projection device may project a virtual image to a real space of the unmanned store; the rotation device is connected to the projection device, and is configured to drive the projection device to rotate such that the virtual image moves in the real space; the functional keypad includes a functional key, and may send a key signal to a control system in response to the functional key being pressed; upon receiving the key signal, the control system switches the commodity information displayed by the projection device based on the key signal.