Patent attributes
An electronic apparatus, including a memory configured to store information related to Graphical User Interface (GUI); a display; and a processor configured to: control the display to display a content area including a content and a black box area generated based on an aspect ratio of the content area and an aspect ratio of the display; based on receiving a user command for displaying a GUI, determine whether the content has a predetermined type based on type information of the content; based on determining that the content has the predetermined type, determine whether the GUI is included in the black box area based on a size of the GUI and a size of the black box area; and based on determining that the GUI is not included in the black box area, adjust a display position of the content area such that the GUI is included in the black box area.
