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US Patent 11790399 Dynamic evaluation and use of global and contextual personas

Patent 11790399 was granted and assigned to Walmart on October, 2023 by the United States Patent and Trademark Office.

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Contents

Is a
Patent
Patent

Patent attributes

Patent Applicant
Walmart
Walmart
Current Assignee
Walmart
Walmart
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
11790399
Patent Inventor Names
Abhimanyu Mitra
Kannan Achan
Yang Deng
Afroza Ali
Omkar Deshpande
Date of Patent
October 17, 2023
Patent Application Number
17747657
Date Filed
May 18, 2022
Patent Citations
‌
US Patent 10467313 Online user space exploration for recommendation
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US Patent 10521824 System and method for personalized content recommendations
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US Patent 10545624 User interfaces for personalized content recommendation
‌
US Patent 10747805 Content carousel in a social media timeline
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US Patent 10600004 Machine-learning based outcome optimization
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US Patent 8458103 System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
‌
US Patent 9361322 Unidirectional lookalike campaigns in a messaging platform
‌
US Patent 9519916 System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
...
Patent Primary Examiner
‌
James M Detweiler
CPC Code
‌
G06Q 30/0246
‌
G06Q 30/0268
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G06Q 30/0255
Patent abstract

A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model configured to select one of an individual context or a global context. An interface including the selected one of the plurality of content elements is generated.

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