US Patent 11759687 Performance-based golf club selection system and method

A method of selecting a golf club head for a specific user, includes: (a) receiving first data comprising impact location of each of a plurality of golf swings taken by the user using a test golf club; (b) generating an impact probability map specific to the user; (c) providing second data comprising correlations between striking face location and coefficient of restitution (COR) for each of a plurality of golf clubs; (d) calculating a user-specific expected COR value for each of the plurality of golf clubs based on the first data, the impact probability map, and the second data for each of the plurality of golf clubs; and (e) outputting and displaying golf club preference information based on the calculated user-specific expected COR.