US Patent 11756105 System and methods for message timing optimization

Disclosed are systems, methods, and non-transitory computer-readable media for message timing optimization. A message timing optimization system determines optimized times to transmit messages to users based on historical transaction data. For example, the message timing optimization system may determine an optimal time to transmit a recommendation message to a user to perform a subsequent, such as repurchasing an item, refreshing a password, and the like. The message timing optimization system uses historical transaction data describing previous transactions performed by the user and/or other users to determine probability values indicating the likelihood that a user will perform a subsequent action at various time periods after the user performed an initial transaction.