US Patent 11756071 Managing impressions of an advertisement campaign
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US Patent 11756071 Managing impressions of an advertisement campaign
Article
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.
Infobox
Is a
Patent Jurisdiction
Patent Number
11756071
Patent Inventor Names
Christopher Ambrozic
Joshua Brenner
Date of Patent
September 12, 2023
Patent Application Number
17253044
Date Filed
December 11, 2018
Patent Citations
Patent Primary Examiner
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